Increasing Brand Awareness At LabelExpo Americas 2024
Client: The Grey Elephant (TGE)
Industry: Printing & Packaging
Event: Drupa, Germany 2024
Focus: Product & Software Demo Video
Using our strategic video content, The Grey Elephant successfully showcased their products & services at Drupa, Germany 2024. This engaging video not only enhanced booth engagement but also generated qualified leads, increased brand awareness and reinforced TGE’s position as an innovator in the printing industry.
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Challenges
At Drupa, Germany 2024, the premier event for the label and package printing industry held in Dusseldorf, The Grey Elephant (TGE) sought to highlight the revolutionary capabilities of their Track&Trace4Tools and Brain4Tools software. TGE aimed to demonstrate how these tools could transform the label printing industry by optimizing workflows, improving traceability, and reducing production downtime.
Their objective was clear: to create buzz among label and packaging professionals, educate potential clients on the benefits of these advanced solutions, and drive qualified leads. TGE needed a captivating video that could not only showcase the technology but also convey the real-world benefits of using the tools—faster setup times, reduced waste, and improved compliance with industry standards.
Our Solution
We produced a captivating demo video showcasing:
- Track&Trace4Tools Scanner: Quick registration of flexo plates, tool identification, and automation for compliance.
- Brain4Tools Software: Integration with Esko Automation, eliminating press downtimes, and providing traceability across production.
The video focused on real-world applications to captivate booth visitors and educate professionals.
Our Mission
- 75+ Qualified Leads: The video attracted over 75 leads, leading to product demonstrations and follow-up inquiries.
- Increased Engagement: Boosted booth traffic and generated post-event interest in software trials.
- Operational Efficiency: Professionals were impressed with reduced setup times and improved traceability.
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