Video Marketing Boosts Dental App Launch

Client: Dental Shades Avenue (DSA)

Industry: Dental Technology

Focus: Launching Of Teeth Shade-Matching App Using Video Marketing

Video marketing by ArtsyFeed successfully positioned DSA’s app as a game-changer in dental technology, driving awareness, engagement, and product trials. Ready to see results? Contact us to explore how video can transform your product launch!

Let Numbers Talk

Website Visitors
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Qualified Leads
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Increased Brand Awareness
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Challenges

Dental Shades Avenue needed to introduce their innovative app to dentists, showcasing its ease of use and precision, while driving sign-ups for product trials in a competitive market.

Our Solution

We leveraged video marketing to highlight the app’s unique features:

  • App’s Interface Video: A step-by-step guide showing how the app works and integrates into dental workflows.
  • Social Media Ads: Targeted video ads on Facebook and Google, leading to a 45% increase in landing page traffic.
  • YouTube Engagement: A detailed tutorial, generating 5,000 views and driving 35% more engagement than email outreach.
Results
  • 50% Higher Engagement: Videos outperformed static ads, leading to more sign-ups.
  • 10% Conversion Rate: Google Ads converted 10% of visitors into beta testers.
  • Increased Organic Reach: The YouTube video ranked for key dental search terms, attracting global inquiries.

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